Does It Work?

Of course, it does.

One of our clients had a 589% return on their marketing budget.

A local optometry chain made a decision to open a new location in December, traditionally their slowest month, and they needed to generate sales quickly in order to keep it open.

The owner came to us in desperation for a fast and cost effective marketing method to drive sales quickly for December. After having tried to execute an influencer marketing campaign on his own.

He, unfortunately, wasted almost an entire year of marketing budget. With our platform, Spotlight, we were able to design and execute a campaign, based on their promotion, in December. They saw sales that month, which become their best December on record reflecting an over 589% return on their investment.

What we did

We first asked our client to fill out a creative brief to set keyword filters for the campaign, which our platform would use to scan through millions of profiles on social media to curate the most relevant influencers for our client.

Here are the keywords that our client used:

#vancouver #parents #yvrmom#motherhood

#kids #family#canadianblogger #familyactivity

Spotlight quickly curated 64 local influencers based on the keywords and sent them over for the client to review. One week later, the client was successfully connected with 20 local Vancouver influencers on our platform with only a few clicks! Once the campaigns began, the campaigns are auto-piloted by Spotlight.

The process was seamless because we have created
multiple Spotlight Bots to do the following automatically:

• Sending campaign related tasks reminders to the influencers
• Sending reminders for client to approve content
• Manage logistical tasks
• Gather end-of-the-month debrief reports from the Influencer to the client
• Releasing payment based on Spotlight Terms & Conditions

Spotlight made sure each step of the campaign is running smoothly with minimal communication needed. It literally takes our client 5 clicks to have this massive success. Have you executed a marketing campaign is so effortless?

Results

One of the local bloggers on Facebook reached more than 5,000 people with one post! Imagine the impact that the 20 influencers created just on Facebook alone!



Another blogger on Twitter reached more than 200,000 impressions!





Instagram was pretty successful too!







Sales wise, in the span of December 2016, we generated over $20,000 revenue for the customer.

Customer Feedback?

"This December is the best December ever since I bought this business! Let's keep this going!"