BUSINESS HANDBOOK
Introduction
This platform is built to eliminate complicated task delegating process to accelerate the campaign process thus, time working on this project for both parties who may have a busy lifestyle. Please read the following tabs carefully before starting on a project!
1Who Are The Coding Bull?
The Coding Bull is a Vancouver Based digital strategy agency that created Spotlight in expecting to assist both local and international businesses to grow their digital market values.
They do branding (website, logo and other designs) and digital marketing consulting mainly for businesses of many industries. Hence this is where we source some of the opportunities for you!
www.thecodingbull.com
They do branding (website, logo and other designs) and digital marketing consulting mainly for businesses of many industries. Hence this is where we source some of the opportunities for you!
www.thecodingbull.com
2Importance of Attachments
Importance of Attachments
Each attachment that we send you is very IMPORTANT! Please READ (not skim through, we have had many influencers who input the wrong information for our clients) and ALWAYS REFER to it when you have questions! It consists all the information you will need in order to propose, draft, and other actions in relation to the completion of your campaign job.
Both our influencers and Spotlight TRUST your creativity, professionalism, meticulousness and the ability to complete the campaign based on what the client and Spotlight have provided.
Each form or scope we send to you will be described in details and provided with examples. Please follow them closely, if you are not familiar.
But don’t worry, We got your back if you have any urgent questions and can’t figure out with Google! Please email “Help” to spotlight.bot@thecodingbull.com. And someone from our team will respond within 1 day.
Spotlight Bot, the automatic helper will be the communicator, message deliver for this whole process. He will be introduced in details below.
Each attachment that we send you is very IMPORTANT! Please READ (not skim through, we have had many influencers who input the wrong information for our clients) and ALWAYS REFER to it when you have questions! It consists all the information you will need in order to propose, draft, and other actions in relation to the completion of your campaign job.
Both our influencers and Spotlight TRUST your creativity, professionalism, meticulousness and the ability to complete the campaign based on what the client and Spotlight have provided.
Each form or scope we send to you will be described in details and provided with examples. Please follow them closely, if you are not familiar.
But don’t worry, We got your back if you have any urgent questions and can’t figure out with Google! Please email “Help” to spotlight.bot@thecodingbull.com. And someone from our team will respond within 1 day.
Spotlight Bot, the automatic helper will be the communicator, message deliver for this whole process. He will be introduced in details below.
3Spotlight Bot
What is Spotlight Bot?
Spotlight Bot is an auto-reply robot that is programmed to send job opportunities, proposals, reminders and also receive certain keywords in response to your needs. It will be the key message delivery robot that you will be interacting mostly.
He is a very nice and sensitive robot; he has feelings too. :)
Reply Keywords
The bot is only programmed to receive certain keywords in which will redirect your message to other sectors of the Spotlight platform to assist you with the keyword functions. He does not receive any replies except for the following keywords:
My Campaign Status - Check your campaign status
Unsubscribe - unsubscribe from our reminder and job opportunity system.
Help - when you have questions to ask one of our Spotlight Staff.
Withdraw(your reason) - withdrawing an ongoing campaign job.
Spotlight Bot is an auto-reply robot that is programmed to send job opportunities, proposals, reminders and also receive certain keywords in response to your needs. It will be the key message delivery robot that you will be interacting mostly.
He is a very nice and sensitive robot; he has feelings too. :)
Reply Keywords
The bot is only programmed to receive certain keywords in which will redirect your message to other sectors of the Spotlight platform to assist you with the keyword functions. He does not receive any replies except for the following keywords:
4Campaign Procedures
Purchase Spotlight Tokens
The minimum purchase is 60,000 Spotlight Tokens. Any top-up for extra followers would be an additional 10,000 Spotlight Tokens. Fill in Campaign Scope
We ask you to fill out a campaign scope for the influencers to understand your objective and terms & conditions for the campaign. You will need to be as specific as possible for the influencers to understand the purpose of the project.
You will also delegate your Spotlight Token Distribution Plan.
Select Proposal(s)
Once the campaign is sent to our influencers, then we will pass you proposal bids submitted by influencers who are interested in collaborating with you. You can choose the best proposals that you’d like to work with and proposed ideas from the 3 choices they provide.
If no one has applied for your campaign, you can choose either to adjust the campaign scope details or withdraw.
Revise and Submit Draft (If Applicable)
Following choosing the right candidate, you will receive a content draft to edit. Once you have made the amendments, you will submit it to our website to pass it to your influencer to publish.
Receive Statistics
You will receive a comprehensive statistics report from us 1-3 working days after we have received all of our influencers' data.
The minimum purchase is 60,000 Spotlight Tokens. Any top-up for extra followers would be an additional 10,000 Spotlight Tokens. Fill in Campaign Scope
We ask you to fill out a campaign scope for the influencers to understand your objective and terms & conditions for the campaign. You will need to be as specific as possible for the influencers to understand the purpose of the project.
You will also delegate your Spotlight Token Distribution Plan.
Select Proposal(s)
Once the campaign is sent to our influencers, then we will pass you proposal bids submitted by influencers who are interested in collaborating with you. You can choose the best proposals that you’d like to work with and proposed ideas from the 3 choices they provide.
If no one has applied for your campaign, you can choose either to adjust the campaign scope details or withdraw.
Revise and Submit Draft (If Applicable)
Following choosing the right candidate, you will receive a content draft to edit. Once you have made the amendments, you will submit it to our website to pass it to your influencer to publish.
Receive Statistics
You will receive a comprehensive statistics report from us 1-3 working days after we have received all of our influencers' data.
5Statistics
Debrief
Debrief is the summary of the statistics* that each influencer will provide for you to understand your ROI. Unlike others, we like to ensure the businesses are getting their data to better understand what influencer marketing have contributed to improving their business.
When Will You Receive the Statistics?
We will collect your analytics on the 30th day of the publishing date. However, it'd take us 1-3 business days to compile the data for you.
*all data is collected are approximates. Want to know how to use this data to make a smart marketing plan? Talk to
Debrief is the summary of the statistics* that each influencer will provide for you to understand your ROI. Unlike others, we like to ensure the businesses are getting their data to better understand what influencer marketing have contributed to improving their business.
When Will You Receive the Statistics?
We will collect your analytics on the 30th day of the publishing date. However, it'd take us 1-3 business days to compile the data for you.
*all data is collected are approximates. Want to know how to use this data to make a smart marketing plan? Talk to
6The Token System
Currency
We only pay in CAD (Canadian Dollars).
The businesses will be responsible for the transaction fee.
Payment Time
You will need to prepay in order to buy Spotlight Tokens.
Token Refund
Unfortunately you cannot refund unused Spotlight Tokens, however, you can always use it to the best of your advance and hire another influencer to talk about you!
We only pay in CAD (Canadian Dollars).
The businesses will be responsible for the transaction fee.
Payment Time
You will need to prepay in order to buy Spotlight Tokens.
Token Refund
Unfortunately you cannot refund unused Spotlight Tokens, however, you can always use it to the best of your advance and hire another influencer to talk about you!
7Campaign Withdraw
Once your tokens are distributed, you cannot undo. So please make sure you are all prepared before you start the campaign!